WopeCar Rebrand

WopeCar is a web platform providing a reliable customer experience for renting cars with convenience. The design of their new identity is steeped in their strategy of providing vehicles for those who need them and providing an investment option for car owners.

My primary aim was to create an identity that felt relaxed but still had a professional edge to it. This was important because the brand’s target demographic was both fun and corporate.

The logo is a representation of the wheel which is an essential icon of the car rental industry, but was rendered in a way that captured the brand’s strategy and the brand promise of providing the ‘ Freedom to go Places”.